Working for Sericom has been very exciting, mainly because I felt it was right to take a risk and for that I have been rewarded by the courage of this company. My objective was very simple: to create something that could communicate the company to the public without using too much technical language.
It was very enlightening to gvisit the company, to meet the owners, to be able to inhale their passion for research. From the beginning, I understood that I could risk, because there was a creative will even in their way of doing business. I’ve decided then, to put the standard graphic design aside in order to try to give Sericom a part of myself, creating this worker who is looking for colors in surreal circumstances.
6 illustrations for 6 fliers. An exhibition project, which I hope it will have a follow up in the future.
![Sericom, poster n°1. The worker wearing a blue coveralls is painting a magnifying glass on a white wall. This is an original way to search for the color.](https://www.riccardopagliani.com/wp-content/uploads/2019/08/sericom_1-1024x1024.jpg)
![Detail of one of the illustrations, the blue dressed worker is painting a white wall in green with a roll.](https://www.riccardopagliani.com/wp-content/uploads/2019/08/detail_2.jpg)
![Sericom, poster n°2. The blue dressed worker is looking at the moon with a telescope. The moon looks like an artist's palette. The colors can be found in the sky as well.](https://www.riccardopagliani.com/wp-content/uploads/2019/08/sericom_2-1024x1024.jpg)
![Detail of one of the illustrations, the blue dressed worker is looking at the sky with a telescope at night.](https://www.riccardopagliani.com/wp-content/uploads/2019/08/detail_1.jpg)
![Sericom, poster n°3. The blue dressed worker is climbing on a goods lift to collect with a net the colorful butterflies.](https://www.riccardopagliani.com/wp-content/uploads/2019/08/sericom_3-1024x1024.jpg)
![Detail of one of the illustrations, the blue dressed worker is catching the colorful butterflies with a net.](https://www.riccardopagliani.com/wp-content/uploads/2019/08/detail_3.jpg)
![Sericom, poster n°4. The blue dressed worker is climbing on a tree to pick the colorful fruits.](https://www.riccardopagliani.com/wp-content/uploads/2019/08/sericom_4-1024x1024.jpg)
![Detail of one of the illustrations, the blue dressed worker is climbing on a tree to pick the colorful fruits](https://www.riccardopagliani.com/wp-content/uploads/2019/08/detail_4.jpg)
![Sericom, poster n°5. The blue dressed worker is catching some colorful fish from a lake because he's looking for some new colors.](https://www.riccardopagliani.com/wp-content/uploads/2019/08/sericom_5-1024x1024.jpg)
![Detail of one of the illustrations, the blue dressed worker is catching some colorful fish from a lake.](https://www.riccardopagliani.com/wp-content/uploads/2019/08/detail_5.jpg)
![Sericom, poster n°6. The blue dressed worker is pointing a flashlight against a prism that refracts the light forming a rainbow.](https://www.riccardopagliani.com/wp-content/uploads/2019/08/sericom_6-1024x1024.jpg)
![Detail of one of the illustrations, the blue dressed worker is pointing a flashlight against a diamond, and the light refracts forming a rainbow.](https://www.riccardopagliani.com/wp-content/uploads/2019/08/detail_6.jpg)