Working for Sericom has been very exciting, mainly because I felt it was right to take a risk and for that I have been rewarded by the courage of this company. My objective was very simple: to create something that could communicate the company to the public without using too much technical language.
It was very enlightening to gvisit the company, to meet the owners, to be able to inhale their passion for research. From the beginning, I understood that I could risk, because there was a creative will even in their way of doing business. I’ve decided then, to put the standard graphic design aside in order to try to give Sericom a part of myself, creating this worker who is looking for colors in surreal circumstances.
6 illustrations for 6 fliers. An exhibition project, which I hope it will have a follow up in the future.